How Insurance Companies Can Successfully Collaborate with A Graphic Design Firm
Insurance companies need graphic designers from time to time for their marketing tools and other campaigns. The success of the graphic design project lies in how well you collaborate with your chosen graphic design Singapore firm. If you’ve had a bad experience with a graphic design firm before or this is your first time working with one, the following are some of the tips to ensure a smooth transaction from start to finish:
Allow your graphics professionals creative leeway
Instead of demanding them to paint by numbers, give some leeway to exercise their creativity. Graphic design firms like Secret Hideout (a creative design agency based in Singapore), especially those who have been in the industry for long years, have most likely stayed afloat because they have what it takes. Their strength lies in their creativity and if you go too formulaic when it comes to the deadline and execution, that could be counterproductive. Stay open-minded when receiving fresh concepts and just be results-based. After all, your main goal is just to use their talent to come up with a message that’s unique and memorable.
Trust your chosen graphic design firm
You may have a particular picture in mind out from that snapshot you took on vacation and you though it should really be integrated into your design as well. However, when your designer tells you that the resolution or lighting is not good or that font is obsolete or has certain connotations, trust them. After all, they are the ones operating in that industry. One of the jobs of graphic design experts is to know the trends. And instead of pushing your pre-conceived ideas too much, appreciate that your chosen graphic designer is actually suggesting and giving relevant and updated information rather than just following you for the sake of it. In the end, remember who is the expert.
Pay per project rather than per hour
Hourly setup may only lead to too much paperwork and even delays because of constant project estimation and re-estimation. Per-project deals are better and more manageable. The success rate of per-project deals is also higher.
Understand that digital media is a huge marketing deal today
After your graphics firm has completed the design work you’ve paid for, check if they can also have something to add to better your social media profile. Remember: consistency is important in branding. There should be cohesion when it comes to the designs you use across all of your marketing platforms.
Working with a graphic design firm is an investment. If you want your insurance company to make it to the top, you have to be willing to do whatever it takes to cover all aspects thoroughly. From building your website to crafting your brochure, you need the help of a graphic design expert to get the job done the best way possible. First, choose the right firm with a solid reputation. Second, trust their expertise. And lastly, wait and see how excellent graphic design works wonders in driving your business success.