SEO tips for Insurance Agents
It is about time that insurance companies and agents embrace the bounties of SEO. It can provide them a lot of benefits in terms of decision making and strategy planing. Many people think that using SEO is challenging but there are simply ways to apply it. If you want to get more information or tips of how insurance agents can use SEO, then keep reading.
- Acquire a Premium Web Hosting
Invest in quality hosting to make your site more accessible, fast, avoid hackers, spammers, and overloading with traffic.
- Purchase and setup SSL Certificate
SSL refers to Secure Socket Layer. It allows your website to be accessible at https and not http. The s stands for security and offers more protection to the visitors.
- Utilize Ubersuggest Keyword Tool to do research
Ubersuggest is a free tool that will assist you in knowing what your target customers want. Through this strategy, you will understand the commonly searched items and incorporate them into your SEO.
- Create and optimize content
It will be essential to create high-quality content for your insurance. Use the keywords to create related topics. Ensure your content is not too “thin” or too wide.
- Setup the Google Analytics
Start this step by installing a Google analytic tracking software that is free and easy to install. It will help you in tracking where your traffic originates from. Ensure that you optimize your Google analytics with a focus on filtering bot traffic. Familiarised yourself with the Reports and use them for improvement.
- Review Google analytics or employ someone to do it for you.
You can add users to your account to help in improvement; however, they will only be able to view without further access.
- Setup the Google webmasters tools.
This will help you get important updates from Google.
- Add a sitemap to Google
The sitemap will help Google crawl your site frequently for updates.
- Carryout On-page SEO Audit
The regular changes in Google algorithms could affect the quality of your SEO. Inspections will help you in staying updated.
- Optimization of pages and Meta Titles
Optimize pages by including the keywords to make them easy for search by the target customers.
- Optimization of Meta Descriptions
Make sure your keywords are in your Meta descriptions
- Use the Page Headers
Make sure you have page headers to break up your content. Include keywords where necessary.
- Audit the Internal Links
Linking your internal pages is vital since it helps in improving wen ranking. Use keywords for the linking.
- Create Business Citations, NAP and Reviews
This step involves using available opportunities to create local citations. You Scan use free sites such as yahoo
- Earn Authoritative Links
Links are essential in determining the success of SEO. Backlinks are one of the crucial aspects of SEO. It sends a signal to Google that your website can be trusted.
- Carry out SEO Reviews for Your Site
Always carry out reviews on the working of your website. Focus on technical as well as SEO aspects that you are optimizing.
Insurance agents can get a lot of benefits and advantages from SEO. Hopefully, the items mentioned above have given you an idea of its application to the field.