How to Improve an Insurance Website
Whether it be for our home, vehicle, or health, insurance is essential. People are aware it is a must to get anything insured, which is why this sector of the finance industry has been in demand. Good business, yes, but a tough one too. There is competition everywhere; and despite its importance, today’s generation is too absorbed on the "you only live once" mindset.
Money is spent on night-outs, travels, and just about any type of activity instead of setting it aside for the more important stuff. Plus let’s face it, insurance talk is boring. So how does your insurance company thrive to overcome these challenges?
The traditional way of agent-client meetings still work no doubt; but when it comes to sales, it is critical to always be on the trend. Technology plays a big role in today’s fast-paced environment. According to certahosting getting a website is the key. With people being on the internet almost the entire day, having an online presence is crucial for your insurance business.
Already have a website? Good!
Now all you have to do is make sure your website does what it’s supposed to do. Here are some tips on how you can maximize your website’s potential.
Pay Attention to Your Website's Appearance
Your website represents your company, hence its appearance at a glance, either makes or breaks your brand. Have your website designed in such a way that it conveys the essence of what your company does. Its layout should be pleasing to the eyes. Make use of call-to-action buttons to influence and direct your potential buyers’ actions.
Make Quality Content
Content matters just as much as looks, if not more important. You would still want to immediately address questions or concerns without having to be physically present Your website should at least have the following pages:
- Vision / Mission statement – let your page visitors know who you are, what your company does, and what it aims to do. Be concise.
- Your team – this is a good way for prospective buyers to know who they’d be in contact with. Photos with brief introduction may also help the prospects feel at ease as this gives a sense of familiarity.
- FAQs – anticipate all possible questions your prospects may have and compile them in one page.
- Contact – there might be specific queries not found on your page for FAQs so this should have all means of communication used by your company: mobile/telephone numbers, email, P.O. Box, or physical address. Having an online chatting option is a plus.
- Feedbacks and testimonials – your social proof which encourages prospects and increases your credibility.
- Online forms or downloadable documents – it is convenient to have these easily downloadable or for filling out on the website once your prospect decides and becomes an actual buyer.
Make Sure it's Mobile Responsive
People on the go are more inclined to use their smartphones and tablets to search for anything on the internet. Make your website responsive so it’s available across all forms of devices and platforms, especially mobile. You should also not miss out on your website’s speed. What good is a good website if it takes forever to load all contents?
The list can go on and there are many other ways to improve your insurance website. It is also important to note that you should be compliant with security and that your website is hosted by a reputable web hosting service provider.